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At Principles, it’s important to us that we bring you, the client, the very best in hair products.

Hair needs nourishing if it’s to look its best and over-processing can leave hair dull, lifeless and damaged. Using premium products helps protect and nurture the hair.When we colour hair, we make sure that the processes and products we use mean you’ll walk out of our salon with a head full of healthy-looking hair, full of body and shine. We will also advise the best products for you to maintain your style at home

Bed Head Tigi

Bed Head is dedicated to bringing you the best in styling with breakthrough technology in innovative formats. Powerful formulas that are designed to mix and cocktail, along with provocative shapes and totally addictive 

Moroccan Oil

We are lucky to be a chosen stockist of the wonderful product MOROCCANOIL. Moroccanoil® treatments have revolutionised the world of hair care, with a unique range of nutrient rich, anti-oxidant infused formulas. These innovative products are universally popular, because they provide dramatic results that are unrivalled by other brands. Moroccanoil have built their reputation on positive word of mouth, from cutting-edge salons and editorial spreads, to become the preferred choice of hair care professionals and consumers alike.

  • Detangles

  • Controls frizz due to processing and humidity

  • Enhances shine in colour-treated hair and keeps colour truer longer

  • Increases elasticity

  • Gives hair a natural shine and softer texture


GHD was born in 2001 and quickly became one of the hottest brands in hair care by revolutionising the way women styled their hair. World famous for their easy-to-use range of straighteners, wands and dryers, GHD puts technology and designer good looks in the palm of your hand – and guarantees the good hair days it promises in its name.


GHD offers a range of professional brushes, styling products and hairdryers which are designed to take hair styling into a new era whether you’re at home or at our salon.

Crazy Color

Crazy Color was launched in 1977 in the midst of the punk rock explosion in Britain. In a time that anarchy and free expression ruled supreme, one hairstylist was growing tired of the same natural color palette. Renato Brunas was at the height of his hairdressing career and was set to push the boundaries of color even further when he developed a new range of rainbow shades. Thus Crazy Color was born and over 40 years later our ethos is the same, we want you to express yourself unapologetically. In every iconic pink bottle is a color that is ready to turn heads. Don‘t be the trend make your own. Mix it your way to create a shade to match your style. Our range has expanded to 41 colors over the years and each decade gathers new fans. They continue to inspire us and remind us that hair color has no limits.

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